Hasbro has named Dan Ayoub president of Wizards of the Coast and Hasbro Digital Games, effective Monday, November 2, 2026, putting the Dungeons & Dragons chief in charge of Magic: The Gathering as well.
Key facts
- Announcement: Dan Ayoub named President of Wizards of the Coast & Hasbro Digital Games
- Company: Hasbro, Inc.
- Effective: Monday, November 2, 2026
- Previous role: Senior Vice President of Dungeons & Dragons
- He will lead: Magic: The Gathering, Dungeons & Dragons, Duel Masters and Hasbro Digital Games
- Link: Hasbro announcement on Globe Newswire
When does Dan Ayoub start as president?
Ayoub starts on Monday, November 2, 2026. In the role he will lead Magic: The Gathering, Dungeons & Dragons, Duel Masters and Hasbro Digital Games, including the digital games Exodus and Warlock.
Hasbro said Ayoub was selected after a rigorous search that evaluated dozens of internal and external candidates, and that he is the first internal candidate promoted into the role. His first weeks will oversee a busy Magic calendar, including the Secret Lair Star Trek superdrop that goes on sale Monday, November 9, 2026.
What did Ayoub do before this role?
Ayoub most recently served as Senior Vice President of Dungeons & Dragons, where Hasbro said he led the franchise and helped revitalize the brand across tabletop and digital. He joined Wizards of the Coast in 2022 to lead its digital studios and later served as Senior Vice President of Digital Games.
He has been making video games for 25 years. Before Wizards, he spent 11 years at Microsoft, including as an executive producer and studio head at Halo studio 343 Industries, and later served as Vice President and General Manager of Certain Affinity.
What did Ayoub and Hasbro say about the move?
Hasbro Chief Executive Officer Chris Cocks said Ayoub has the passion and leadership caliber to take Wizards of the Coast and Hasbro Digital Games into its next chapter, and that he understands what the games mean to the people who play them.
Ayoub said Magic and D&D have been part of his life for as long as he can remember, that the teams behind them are among the best in the world, and that the company will put fans first and respect the artists and creators who make these worlds come alive. Hasbro noted he has played D&D with the same group of friends since he was 10 and picked up Magic: The Gathering the year it launched.
Tap Draw Roll has also covered the Magic Presents Black History Month event announced for February, and the Hasbro and Renegade licensing renewal.
Source: Hasbro, Inc. announcement on Globe Newswire
Image credit: Hasbro, Inc.
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